Top Word Puzzle Games on iOS in the UK: Q2 2025

In the second quarter of 2025, the word puzzle game category on iOS in the United Kingdom showcased interesting trends. Here’s a breakdown of the top-performing apps:

Word Search Explorer® by PlaySimple Games Pte Ltd saw a peak in weekly downloads at around 36K in early April, with a subsequent decline to about 10K by the end of June. The weekly revenue peaked at approximately $2.6K in mid-April, decreasing steadily to around $1.2K by the end of the quarter. Weekly active users initially increased to over 105K by late April but saw a decline to about 51K by the end of June.

Connect Word Association Game from Hitapps Games LTD experienced fluctuations in weekly downloads, peaking at around 34K in late May. Weekly revenue, though modest, rose to $402 by the end of June. Active users increased significantly from about 41K at the start of April to approximately 80K by the quarter's end.

NYT Games: Wordle & Crossword by The New York Times Company maintained a strong presence with weekly revenue reaching over $110K in early June. Downloads remained steady, averaging around 12K, while active users hovered close to 1M throughout the quarter, indicating a stable fan base.

Cryptogram: Word Brain Puzzle from Joyteractive saw weekly downloads peak at about 16K in late May. Revenue showed some fluctuation, with a high of $2.6K in late April, and active users ranged from 35K to 58K during the quarter.

Lastly, Wordscapes by PeopleFun, Inc. recorded consistent revenue, peaking at around $22K in mid-April. Weekly downloads varied, reaching a high of 14K in mid-April. Active users experienced a decline from about 296K to 223K by the end of June.

This data, sourced from Sensor Tower, highlights the diverse performance metrics of these apps within the UK market. For more detailed insights, visit Sensor Tower’s comprehensive analytics platform.